Therese Oertenblad, Small Business Collaborative


My name is Therese Ørtenblad and I’m the founder of Small Business Collaborative. I’m here to offer you a helping hand to get a wholesale strategy in place, and to help you get your range in front of retail buyers and to grow your business and your profits.

I’ve worked in sales in the home & gift industry since June 2008, selling novelty gifts, toys, stationery, beauty & home fragrance, homewares, table-top, pet products, and books. Each experience has provided me with unique and diverse learnings, and I’ve worked with a wide range of customers and products.

My industry experience covers all types of retailer, from small independent gift and home stores such as Vinegar Hill, to fashion chains like Urban Outfitters and Topshop, department stores such as Liberty, Selfridges and John Lewis and online retailers such as and Ocado (and many more!).

Through my courses, mentorship, podcast (Let's Talk Shop) and blog, I share the knowledge and insight I've learned to help you to take your business to the next level. 

As an introvert and a creative, I've found a way to sell that works for me and I would love to teach you to do the same. My approach is knowledgable, honest, nurturing and caring and it's based on experience, passion and a real curiosity for the retail industry.


I believe everyone can sell, and I will help you find a process that works for you that we can replicate over and over again and by working with me you will gain confidence and save both time and money. 

Why work with me


I'm an introvert

13+ years experience

My method

One of my first customers was John Lewis and Liberty and I sold to both the high street and indpendents.

I've found a way of selling that is comfortable to me. I recoqnise and celebrate the human element of selling.

I worked in the home and gift industry since 2008 and I've managed sales teams with big targets.

Nurturing, kind, down-to-earth, approachable, knowledge based on experience and motivating.

Never stop learning

I keep up to date with industry news and developments so I can give relevant advice.

I love working with business owners of all sizes, from start-ups at the kitchen table to established businesses with large turnovers. 

What stage are you at in your business? What brought you to my website? 

Are you at the very start of your business, feeling overwhelmed at the thought of reaching out to potential stockists and unsure about where to start? The margins you will need to give up seems really high and you're unsure if wholesale is even an option for you? 

Or perhaps you already have a few stockists that mainly came to you and now you're ready to make wholesale a significant part of your business and need help to put a strategy in place so you can grow with purpose and confidence.

Maybe you're even further along on your journey and you are considering hiring a dedicated salesperson, and you want to stop playing constant catch-up and free yourself up to work on your business rather than in your business and need help to put systems and processes in place to do so. 

Does this sound like you? I would love to chat about how I can help you. Get in touch and let's talk!


What I can help you with


Growing your business

I believe everyone can sell, and together we will find a way that works for you and your business with the time commitment you have.

I believe in doing things with purpose and intention and having a plan in place that leaves room for spontaneity and creativity. Some may call this a roadmap or a strategy.


Knowledge breeds confidence and having a plan will make you feel confident in growing your business. 

Systems and processes

To scale your business you need clear systems and processes in place so you can focus your time on running your business and driving it forward.


I will share all my knowledge and experience to save you time, worry and make you feel confident so you can focus on growing your business rather than spending hours on googling how to do something. 

What my clients say


We had a 90 minute call with Therese and, as a new business less than a year old, we had an incredibly valuable discussion whereby she guided us on everything from our pricing strategy, to how to create a wholesale line sheet. Therese is very knowledgeable in the field and has an enthusiastic, yet realistic, approach, which I greatly appreciated. Would recommend her to all small businesses seeking guidance in starting out, or becoming more profitable, in wholesale.

- Fern, Lomie


I was recommended Therese's services by a friend and after I attended one of her webinar sessions, I knew Therese would be the perfect mentor for myself and my relatively new merchandise business. Therese's retail expertise and wholesale knowledge was exactly what I needed. Therese helped me price my products, design my catalog and draft template emails to retailers. I really appreciated Therese's attention to detail and support throughout this process. I have gained so much confidence and clarity moving my merchandise business forward. Thank you so Therese. 

- Tene, Tene Edwards


Working with Therese was really helpful in defining and developing my wholesale strategy. I felt supported and I could always get in touch about a specific customer to get tailored help with how to approach and negotiate with them. I now feel confident in my own pricing, my worth and my products that I offer to wholesale. If you want to get your products into wholesale and don't know how to go about it, this is definitely for you!

- Matilda, Tilly Wonka

I'm available for press commentary, panel-talks and workshops, please email: