A STEP-BY-STEP GUIDE
Elevate Your First Trade Show
Take the Fear Out of Exhibiting at Your First Trade Show!
So, you booked your first trade show
(or are thinking about taking the leap)
And now that the excitement has settled, you are feeling the fear creeping in, am I right?!?
Organizing and executing a successful trade show is not for the faint of heart. As a small business owner, you already have a packed schedule, and adding a trade show to the mix can be overwhelming and intimidating.
Are you feeling:
That you don’t have a clear plan or strategy in place, and you don’t know where to start with setting some goals for the show?
Scared of making costly mistakes, and not making the most out of this very big investment?
That you don’t have enough resources or knowledge to get started?
Insecure about selling at the show? Unsure about what you will be asked and how to get a buyer to order with you?
It all sounded like a great idea when you spoke to the show organisers. But now, you’re getting emails about your stand plan, electrics, and risk assessments, and all you really want to do is pick what colour your walls will be, and dream up the prettiest stand you can think of.
Budgeting and spreadsheets are not what you want to be doing! Partly, because it’s never what you want to be doing. Partly because you don’t know where to start!
In my career, I’ve exhibited at and attended over 50 trade shows
I understand the difficulties and frustrations small business owners experience when they attempt to organize their first trade show. For many, it’s easy to feel lost and helpless. It’s hard to know where to start and how to get the results you’re aiming for.
The truth is, trade shows are complex, require careful preparation, and can be expensive. If you don’t plan ahead and plan properly, you could be setting yourself up for costly mistakes and discouraging results.
Imagine if you had a successful, profitable wholesale business that gave you the freedom to build your dream.
You'd no longer worry about having enough time, lacking in knowledge and confidence, or second-guessing yourself.
You'd spend more time travelling and investing in experiences that make you smile. You'd no longer worry about cash flow, and instead, you'd confidently use your business profits to finance your dreams and help you do whatever you want in life.
Your business would bring in a steady stream of income, allowing you to systematically reinvest some of your profits into marketing and business growth opportunities. This would help expand your profits, increase your market share, generate more leads and attract more customers.
You'd feel more relieved knowing your business is able to provide a steady income to cover your personal expenses and have a plan for long-term financial security.
And most importantly — you’d be in control of your own business growth. You'd be able to make decisions about your business and life with clarity, purpose and confidence, and work on what you’re passionate about.
Since you’re here, you might have realised that to build your business and own success story, you need to grow your sales, and that means growing your wholesale!
Trade shows are a great way to do this.
They are still the only way you can meet and speak with lots of retail buyers, in a short span of time. And actually, see them interact with, and really “get” your products and brand.
Online still can not beat “in real life” connections” and that’s why trade shows are a great way to grow your wholesale sales.
Small business owners often struggle to exhibit successfully at their first trade show due to a lack of time, knowledge, confidence, and resources.
Elevate your first trade show is the perfect solution to this problem.
This step-by-step course provides practical advice on how to prepare for a trade show, including how to research the show, create a plan and budget, and engage with key contacts. It also provides helpful tips on how to set up your stand, maximize visibility, and convert visitors into stockists.
As a wholesale specialist, I have been helping business owners grow their profitable wholesale businesses for many years. For me, it has been a journey to help business owners reach their goals, and it has been incredibly rewarding.
When I first started my business, I wanted to help alleviate the stress and overwhelm that comes with exhibiting at a trade show. I wanted to help business owners save time, avoid costly mistakes and be successful at their first trade show. And that’s why I created this course.
Here's what you will learn inside
Elevate your first trade show
Your step-by-step guide to making a splash at your first show
What to consider before booking your first show
Before booking your first show, there are some important steps to understand to make sure you and your business are ready, and to make sure you pick the right fit. This module helps you create a budget, figure out your readiness, and select the right show.
This module includes a trade show calculator and checklist to help you decide if trade shows is the right next step for you.
What to do before your first trade show
Easily plan your first trade show and make it a success. Learn what show materials you will need, what to spend your budget on, what to consider when designing your aisle-stopping stand, and what email templates you need to prepare to convert retail buyers after the show.
This module includes lots of templates that will save you a ton of time when planning your first show, including two email templates to ensure you can follow up on leads and orders with ease.
What to do at your first trade show
Take your small business to the next level with success at your first trade show. Learn the ins and outs of what to do, what to expect at your first show, how to sell, and how to close a sale in person, so your small business can benefit from a successful and profitable trade show.
This module shares all the tips and tricks that you won’t find on Google. And that will help you have a more successful and enjoyable show.
What to do after your first trade show
Making the most of your leads after a trade show requires a strategy, a plan and knowledge on how to nurture leads, turn them into customers, and convert them into long-time stockists.
In this module, you will learn how to follow up with your leads, and how to evaluate the show so that you can create your own rinse-and-repeat method for exhibiting at trade shows with ease in the future.
What you will walk away with
The knowhow of how to plan your firsts show so you don't make costly mistakes.
The knowledge of how to convert retail buyers at your first trade show with confidence.
Your own rinse-and-repeat method for exhibiting at trade shows without stress.
In business, money and what you spend it on really matters.
If you decide that you need to grow your wholesale to be able to grow your business the way you want. Then trade shows could help you do that.
But they are expensive, so make sure you make your first show really count.
This is what Elevate your first trade show will help you do.
Go to your first show with confidence and the knowledge to make the most out of your investment.
Here is what you will get inside the course:
Help with determining if your business and you are ready for a trade show.
Assistance in deciding which show is the right fit for you.
A budget creation guide and checklist.
Pre-show planning, including time-saving templates ready for you to personalise and use for years to come.
Tips on how to invite customers and attendees.
Advice on closing sales during the show.
How to monetize leads and keep customers post-show.
Troubleshooting, with frequently asked questions and common mistakes.
Why wait? Join Elevate your first trade show today, and start learning right away, so you can make a success of your first/next trade show.
One-time cost of £249 + VAT.
I’m not confident in selling my products?Not a problem, this is common, and we will work on your confidence by giving you the knowledge you need to get started. You will also have the support of the private FB group and me throughout your program.
I’m not sure if I’m ready to start?Get in touch and book a call with me and we can chat to see if this program is for you.
I have already done my prices and catalogue; will I still benefit?If you feel that you need help with your wholesale and you don’t have loads of experience already then yes, you will benefit. I will be keeping the group small and there’s an application process so that I can make sure everyone is at a similar level.
I have some experience, but I think I need the discipline to keep me accountable, can I still apply?"Please do, I might recommend a different service to you or schedule a call to find out more before processing your application but unless you’re very established, I think you could benefit.
How many will be part of the group?Each group will have a maximum of 6 participants to allow for a lot of individually tailored advice.
Why do I have to apply to attend? And when will I find out if my application has been successful.I think that we will get the best results if everyone is at similar levels so I can tailor all the webinars and materials accordingly. I will be reviewing applications on an ongoing basis and let you know within 48 hours if I don’t think this program is for you and discuss options.
How many stockists will I get and how much money will I turnover?Each business is different, and I cannot guarantee you stockists, but I can promise that you will have the knowledge you need to get into shops and sell to them successfully. The end, result will depend on how much time and effort you are willing to put into it. Previous attendees has made their investment back within the first 6-months but there's no guarantees. This is not a get rich fast program.
My product is handmade, and I only really want a few stockists, is this program still suitable for me?"This is a tricky one as it really depends on your business. Get in touch and we can have a chat about it in more details.
Is there a payment plan?Yes, you can split the cost into three payments of £165 via direct debit. You will have a contract and will need to commit to all three payments.
What’s the refunds policy?I want everyone to be happy with the program, there’s an application process in place to make sure that the program is suitable to you and I do offer a free discovery call if you are unsure to avoid any disappointment however, I am unable to offer any refunds.
What do I need to attend?A computer, preferably with a camera or a smart phone and a stable internet connection.
Are you worried about the time you’ll need to invest to plan for your upcoming trade show? Are you anxious about the lack of knowledge and confidence needed to make your first trade show a success? Are you second-guessing yourself and wondering how to make the most of your trade show?
If so, Elevate your first trade show is the perfect solution for you and your business. You don’t have to worry about having enough time, lacking in knowledge and confidence, or second-guessing yourself anymore. Elevate your first trade show provides you with the tools and resources to make the most of your trade show and take your business to the next level.
One-time cost of £249 + VAT.