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Are You Ready for the Autumn Buying Season?

Time-saving tips for reaching out to potential wholesale stockists and Nurturing existing relationships. September is a bustling month, and making the most of it requires efficient planning. In this blog post, discover actionable tips to optimize your time and streamline your sales efforts. From creating email templates for pitches and follow-ups to organizing resources and managing leads, learn how to effectively navigate the busy season and grow your wholesale business. Let's make September a success!

how to approach retail stores to sell your product email

Create email templates for your sales pitches

Each approach you make should be tailored to the business you are targeting but you can and should still have a few email templates that you can use as a base to save you time.

  1. Introduction

  2. Follow up 1, 2, 3

  3. Follow up on a phone call

  4. Getting back in touch

  5. New for this Autumn for existing stockist

  6. Follow up for existing stockists

  7. Order confirmation

  8. Proforma invoice

  9. Terms and conditions

  10. Checking in with existing stockists

Introduction email, this is your shop window in a way so make sure you have a concise and punchy email template if you’re unsure about how to write this have a look at this post.

Create templates for your follow-ups, this will make it a lot easier and will hopefully mean that it doesn’t get moved to the bottom of your to-do list. I’ve listed 1,2,3 here but it doesn’t mean that you need to stop there. After your initial follow up, keep suggested talking points and use them to get back in touch at regular intervals.

A Talking point might be a new season, an occasion coming up such as Father’s Day or Mother’s Day or some great PR. By writing them down and keeping a list you don’t have to spend time on coming up with new ways each time.

If you can, turn a few of your follow-ups into a phone call, it might save you lots of time if you can get a hold of the buyer and it’s nice to mix things up. If you do speak to a buyer, then always send a follow-up email afterwards.

Keep a template for sending order confirmations and/or the proforma invoice, one with your terms and conditions as this is something that is asked frequently and one for getting back in touch and checking in with your existing stockists.

Just as with your introductory emails, these templates should always be tailored to the receiver, so they only form the base of what you want to say.

Google Drive or Dropbox folder of resources

Keep neat folders for all your sales material that you can share with both existing and potential customers and a separate folder to share with neatly labelled product images for your stockists to use for social media, their website and press. This way you don’t have to spend time sending individual images all the time but you will still need to send high-res images separately but generally, they are only needed for printed materials.

Manage your sales leads

Find a way to keep all your leads neatly, a spreadsheet or a CRM system (there are plenty of free options) would be great. Make sure to always update whatever you use each time you take action, and to save time make sure that you only do your customer research once and write down what type of business they are, how you came across them and how they are a good fit for your products and anything else you can find out.

Get into the habit of keeping this up-to-date, if they visited you at a show or if they started following you on social media write this down.

Batch your work to save time

Prepare the list of targets before you sit down to send your introductions or your calls, and then focus solely on that until your list is done, if you’ve been making calls, make notes as you go but don’t send your follow up emails until you’re done with your last call.

Of course, I know this is much easier said than done, but if you are constantly jumping between things, it will take longer.

Find your best time for selling.

Following up with potential customers and leads is often something that gets moved to the bottom of the to-do list as other things. Very often the creative parts of running a business are so much more fun and satisfying, so make sure you allocate time each week to your wholesale and follow up and stick with it. If you are the most productive in the morning, before you get distracted by other things, then schedule it accordingly.

Things will come up, people will ask you to phone back at a different time and will email you back at all sorts of times, and you should be reactive to these but allocate time each week to work on new business and to keep in touch with your stockists.

Congratulations! You're now equipped with valuable time-saving strategies to conquer September sales like a pro. By implementing these tips, you can efficiently reach out to potential stockists, nurture existing relationships, and maximize your wholesale business growth. Stay organized, be proactive, and make the most of this busy season. Here's to a successful September and beyond! Keep thriving in the world of wholesale.

If you need more help with your wholesale and sales, have a look at how we can work together here.

how to pitch your product to a store via email


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