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© 2019 Small Business Collaborative

Mentoring Post - Improving your line-sheet

Updated: Jul 1, 2019

with Becky from Hazel & Blue Candles


Becky Avery, the woman behind Hazel & Blue candles has worked in healthcare for the last 20 years and recently took the plunge and now works full time in her business. She makes beautiful and natural soy-wax candles and diffusers in small batches from her home.


I've launched a new service, a 30 minute Audit of your Catalogue, Line-sheet or Email pitch template. This will be great for those of you who are just starting to wholesale and who might not be ready too book a 2 hour session or my 6-month mentoring program but who still want some personal help.


You can book your session here, I then ask you to submit your current line-sheet, catalogue, or email pitch template for me to review, you can pick one item to be reviewed for in a session. We then have a 30 min Zoom call where I tell you what changes I would recommend to improve it and why it's important.


In my newsletter last month I asked for a volunteer to test this service and Becky jumped at the chance and here's what she had to say about it.


Working with Therese was brilliant from start to finish. Therese was professional, reliable and very informative! Her knowledge on the wholesale industry was extraordinary, as she guided me through the process of establishing a wholesale approach for my candle business. After our session I felt empowered to move forward into the wholesale market with the knowledge and support that I was on the right track. I would highly recommend Therese if you are looking to take the leap into wholesale, Therese offers a quick professional service and on top is friendly and approachable. - Becky Avery, Hazel & Blue Candles

Before our Zoom call Becky sent me her line-sheet and you can have a look at it below. I've removed the wholesale prices but otherwise I haven't done any changes to this.

During our call we had a brief chat about Becky's prices and then I suggested the following and we discussed each point.

  • Add a lifestyle image on the "front" page, shortening and making the introduction more punchy.

  • Add information about your bestselling fragrances in your introduction.

  • Add product images and the pack sizes by the products and make the product descriptions shorter. At a later stage when you might want to make a catalogue then you might add in more descriptive text and behind the scenes. 

  • Take out the tiered pricing structure and make a separate document for this. It is only relevant to some types of businesses and not for small independent shops.

  • Make the pack size for the tealights smaller. 

  • Use 1 font to keep it really clear. Apart from in your logo of course. 

  • Make your terms and conditions really clear with a minimum order cost, carriage cost and carriage paid. 

  • Add your payment terms.

  • Take out the local delivery information.Take out the subscription and corporate orders bit.

After making these changes Becky's line sheet could look something like this the below.



I really enjoy these mini sessions and hope that it will give you the confidence to take the next step in your business. If you would like to book a session, please click here.


If you're interested in working with me, book a free 30 min call to discover how I can help you. If you have any feedback or any topic you would like me to cover please get in touch. I also share tips every week on my Instagram account.

Sign up to my newsletter to get your copy of my free ebook to get you started with wholesale and monthly downloads to help you grow your business. Lastly, if you know of anyone who would like to start to wholesale or are struggling to grow their business please share my details with them. As a small start-up business this really does makes all the difference and I really appreciate it.