Sales Growth Lab
Double your wholesale in 12 months, with a repeatable sales system that gets you stockists, reorders, and steady growth
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From 30 to 100+ stockists - Catherine ⭐️ Wholesale revenue up by over 862% - Lucy ⭐️ 21 stockists, up from 12 - Kate ⭐️ Reorders arriving while on holiday - Debi ⭐️ From 5 to 50 stockists - Charlotte ⭐️
Can you relate?
You’ve got a long list of retailers (you could reach out to)… but you’re rarely hitting send because you hesitate and overthink.
Stockists are ghosting you & it’s causing unpredictable revenue…
Wholesale should help your cash flow, but instead it feels inconsistent and stressful.
You want to follow up, but fear of being pushy keeps you quiet.
You’re constantly chasing new stockists instead of building reliable reorders.
Instead, become the go-to brand for retail buyers, the one where they are lining up to RSVP, not ghosting your invites.
THIS COULD BE YOU IN A FEW MONTHS TIME
Have a streamlined system in place - one that saves you time, reduces stress, and helps you scale without feeling overwhelmed.
Walk into every sales conversation with confidence, having shifted your mindset around rejection so it no longer holds you back.
Send out a pitch that gets retailers genuinely excited about your products, making it effortless for them to say “yes".
Seeing your products on the shelves of your dream retailers, with a growing list of stockists excited to work with you.
Running a business that’s no longer reliant on social media, giving you stability and freedom to plan for the future.
Buyers reordering without needing a nudge.
Stockists seeking you out for higher-value orders.
Doubling your wholesale revenue while creating balance - time for family, friends, and yourself.
Sales Growth Lab is more than a program, it’s your playbook for transforming wholesale into a predictable, scalable part of your business.
Your current playlist
The playlist glow-up
You’re so busy fulfilling orders that you don’t feel you have time to set aside and put your wholesale strategy in place
You don’t want to be pushy and feel like pitching to retail buyers is too salesy - and that’s just not *you*
You love your product, but you always worry about rejection from buyers and it’s holding you back from pitching
You don’t have a strategy for knowing what to say when it comes to pitching
You take time from your busy day to put a wholesale strategy in place with my repeatable system and templates that take all the heavy lifting off your hands - and you start to see results
You’ll reframe how you think about selling into just loving your product and sharing it with others - and you’ll have the EXACT wording of what to say and when to say it
You will no longer worry about rejection because I’ll review every pitch you send and support you in dealing with whatever response comes your way
You have a FULL strategy for creating a repeatable sales system that means you can grow your wholesale in just a few focused hours
Catherine went from 30 stockists and £4k months to over 100 stockists and consistent five-figure wholesale months
Catherine joined Sales Growth Lab with a steady flow of wholesale orders already coming in. She wanted to maximise that growth and put a repeatable system in place so wholesale felt structured rather than reactive. In 12 months, she went from 30 stockists to over 100. Her monthly orders increased from around 10 to 25-35 per month. A 230% increase in stockists, resulting in roughly 240% growth in her wholesale sales.
In her own words: "I’m so grateful for the expertise and support I’ve received through SGL, and for the incredible community. It has transformed how I approach wholesale, I now feel informed, confident, and clear on how to navigate retail rather than just winging it. Being part of the community is so motivating. It’s amazing to see other people’s achievements and to have a space to share your own wins too, something I didn’t have before. It feels surreal reading about my own business now, because I remember looking at other members’ case studies before joining and never thinking that would be possible for me. Therese is so lovely, genuinely supportive, approachable, and always willing to help. This experience truly pays for itself. The investment is small compared to the value you get over the year. It removes the uncertainty around what to say, what decisions to make, and encourages you to keep moving forward and grow your wholesale business with confidence."
Lucy went from having 18 stockist who rarely re-ordered to 28 (that’s a 56% growth), with revenue growing by over 862%
When Lucy joined Sales Growth Lab, she had 18 stockists on paper. But none of them was ordering regularly, and her wholesale revenue for the previous month was zero. The year before, she'd stepped back from wholesale to focus on building her product range. She came back to SGL to rebuild the channel properly and make it a real part of her business.
In her own words: "Working with Therese in the Sales Growth Lab has completely changed the way I feel about wholesale. Before the course, I knew wholesale was important if I were to grow my business, but I didn’t feel particularly confident in how I was approaching it. It was something I had started a few times, but my momentum would always drop off. As an introvert whose confidence can easily be knocked - yet at the same time someone who genuinely loves building relationships - I found myself in a frustrating cycle. For some reason, I struggled to keep in touch with stockists. I think I carried a sense of responsibility if products weren’t selling, and I felt embarrassed about reaching out. It affected my confidence more than I realised. Therese has been such an encouraging, knowledgeable guide - a real cheerleader and a genuinely safe pair of hands. She’s helped me completely reframe how I see wholesale. Instead of feeling hesitant, I now feel proud to share my work. I understand the systems behind it, I have a solid foundation for my outreach, and I genuinely enjoy contacting both new and existing stockists. The shift in my confidence has been huge. She’s also brilliant at reminding me to be kind to myself - especially during the school holidays when I’m juggling work around having the children at home. Her approach is realistic, supportive and grounded in real life, which makes such a difference. Repeat orders were something I really wanted to improve - and now I’m getting them again and again, which feels amazing. More than that, I absolutely love my wholesale days. Reaching out, building relationships, being helpful and nurturing connections now feels natural and aligned with who I am. I also didn’t expect how valuable the community would be. Meeting like-minded people, hearing their stories, and realising that others feel the same doubts and challenges is incredibly reassuring. It’s such a strong and supportive space where you learn just as much from each other as you do from the course itself. I trust Therese completely, and I’m so grateful for the confidence, clarity and structure Sales Growth Lab has given me. I honestly can’t say enough how much I love this course and Therese - I recommend it wholeheartedly!"
“You can’t read this kind of knowledge somewhere, it’s in the conversations, the experience, and the support.”
Antje - Soloko
Artisan Homewares
“It saved me loads of time and wasted energy… now I just follow proven strategies instead of stumbling around in the dark.”
Debi - Tall Order
Greetings cards publisher
“I think the most important thing I’ve learned is that I can do it.”
Kate - Factory Floor Jewels
Jewellery designer
“I absolutely can’t recommend it enough, and I can’t recommend you as a tutor or a teacher or an expert in the field enough.”
Kate - It's Our Planet Too
Eco childrens kits
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Hello, I'm Therese
I’ve spent nearly 18 years working inside the home and gift industry, building and running wholesale sales channels from the inside out.
In my first month in the industry, I was selling to retail buyers with seven-figure budgets, covering a key account role with no formal sales training. Since then, I’ve led wholesale sales teams, managed national and international accounts, and helped generate multiple millions in wholesale revenue for established brands.
I know how buyers think because I’ve spent years working directly with them. I know what makes them say yes, what makes them hesitate, and what makes them quietly ignore a pitch. And now I get to share that knowledge and experience with you.
I’m an introvert. Selling didn’t come naturally to me, and many of the creative business owners I work with feel the same way.
They have brilliant products, often a long list of retailers they want to be stocked by, but they don't have the know-how, confidence and clear system to turn that into a predictable wholesale income.
My clients come to me feeling unsure, inconsistent, and worn down by silence. They leave with:
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Confidence in what to say to buyers and when to say it
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A clear, repeatable outreach and follow-up system they can stick to
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Wholesale sales that feel predictable, professional, and sustainable
I’ve helped brands grow from a handful of stockists to hundreds, even thousands, without burning out or becoming someone they’re not.
If you’re ready to understand buyers, systems, and the emotional reality of selling, then I can show you how to make wholesale work consistently - join me inside Sales Growth Lab - I can’t wait to support you!
What helped me was understanding that selling isn’t about being pushy or convincing, it’s about building trust, showing value, and creating genuine connections. As an introvert, I leaned into my strengths: listening, being thoughtful, and creating systems that made selling feel natural and repeatable.
I’ll help you do the same.
Together, we’ll build a sales process that fits your style and works for your business.
You’ll learn how to confidently approach buyers, craft pitches that excite them, and turn wholesale into a sustainable, thriving part of your business, without feeling overwhelmed or salesy.
From 0 to 21 stockists in 6-months
“I had a good idea of what I wanted to create. I’d never done wholesale before, and I was trying to prepare for my first trade show with zero experience and zero stockists. I followed the steps in Start to Wholesale and then joined Sales Growth Lab, and six months later, I’ve got 21 amazing stockists and a presence on Faire.”
Melissa from By Meloo
Card and print publisher
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P-A-R-T-Y framework
A 5-step roadmap for making wholesale feel doable, not draining
The P.A.R.T.Y. framework is my 5-step roadmap for turning scattered wholesale effort into a clear, confident, and consistent strategy.
We don’t start with “send more emails”.
We start by changing how selling feels.
Because once selling feels lighter, you actually show up.
P - Party Planning
Reframe selling and create a plan you can stick to
We start with your sales mindset and how you see selling.
You’ll:
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Reframe what selling actually is (and what it isn’t)
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Understand why avoidance happens, especially for introverts
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Create a wholesale plan that fits your time, energy, and seasons
What changes:
Wholesale stops feeling heavy, so it stops getting avoided.
A - Assemble the Guest List
Stop feeling overwhelmed by “who should I contact?”
Instead of endless lists and indecision, you’ll:
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Know exactly who you should be pitching
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Understand why fewer, better-fit retailers matter
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Connect your outreach to real revenue goals
What changes:
Wholesale feels focused, not overwhelming.
R – Roll Out the Invites
Know what to say and follow up without the cringe
This is where confidence builds.
You’ll learn how to:
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Pitch without overthinking
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Follow up without feeling pushy
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Treat outreach as a process, not a judgement on you
What changes:
Hitting send becomes routine, not emotionally exhausting.
T – Turn Up the Vibes
Stop starting from scratch every time
You’ll build systems that:
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Keep buyers warm after the first order
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Support reorders and repeat business
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Help wholesale feel more predictable
What changes:
You’re not constantly chasing. You’re nurturing.
Y – Your Stage Glow-Up
Stay visible without scrambling
You’ll put simple marketing systems in place so:
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Buyers hear from you regularly
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Your brand feels consistent wherever they see it
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You’re not reinventing the wheel every time
What changes:
Wholesale becomes something you maintain, not something you dread.
The Encore
Your next stage of wholesale growth
Once you’ve doubled your wholesale revenue, you unlock The Encore - a free bonus module plus a 1:1 strategy call to help you plan what comes next.
You’ll work through the Encore module first to review your progress, clarify your goals, and map out your next priorities. Then, in your 1:1 call, we’ll refine that plan together and focus your energy where it will have the biggest impact.
You’ll leave with a clear, realistic roadmap for your next phase of wholesale growth.
Why the P.A.R.T.Y. framework will work for you
Most people don’t need more motivation. They need selling to feel lighter, clearer, and more straightforward.
The P.A.R.T.Y. framework gives you:
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A plan you actually have time to stick to
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A way to sell that still feels like you
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Structure that turns effort into results
So wholesale stops living on tomorrow’s to-do list and starts becoming a sales channel you can rely on.
Inside Sales Growth Lab, you don’t just learn this framework.
You implement it, step by step, with support, accountability, and space to do it imperfectly.
What happens when you implement the P.A.R.T.Y. framework
You stop winging wholesale and start running it with structure, clarity, and momentum.
Students who choose to report their wholesale numbers each month receive personal feedback on their progress, helping them stay focused, adjust quickly, and stay consistent.
Growth over time
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Around 300% average growth within six months
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Clear momentum building after the first few months, as follow-up and reorders kick in
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Individual students seeing 200%+ growth within six months, and in some cases significantly more over longer periods
Stockist momentum
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2–3 new stockists added per month on average
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Some students adding 10+ stockists per month once their systems are in place
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Growth tends to accelerate after month three, once consistency takes hold
Confidence and clarity
Across monthly reflections, students increasingly report:
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Feeling more confident selling
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Greater clarity on what to focus on next
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Less hesitation around outreach and follow-up
Because when selling feels structured, it stops feeling personal.
(Growth varies depending on product, price point, and consistency. These patterns show what’s possible when structure and feedback replace guesswork.)
Your VIP Backstage Pass
GET INSTANT ACCESS TO
The Sales Growth Lab isn’t just a program; it’s a backstage pass to wholesale success. With resources, coaching, and real-world applications, it’s your ticket to building a business that buyers can’t resist.
It’s all designed to give you clarity, tools, and support, so you can grow your wholesale and finally feel like the life of the party.
A PRE-RECORDED CURRICULUM
Learn my tried-and-tested PARTY Framework to secure new stockists and generate more orders consistently.
LOUNGE SESSIONS
Bi-weekly calls alternating between mini-workshops to spark fresh ideas and Focus & Flow sessions where we implement and get stuff done together.
TEMPLATES, WORKBOOKS AND SWIPE COPY
Never face writer’s block again with ready-to-use resources that make pitching, planning, and growing your wholesale a breeze.
Sneak off to our private Slack group - open 24/7 - for a quick chat, community support, or some midweek inspiration.
Submit your catalogue, pricing, and wholesale email pitch for expert feedback, so you can pitch with confidence. Receive feedback within 3-5 working days.
Submit your sales data and get personalised recommendations to stay on track and hit your goals month after month.
KITCHEN HANG-OUTS
GLOW-UP REVIEWS
MONTHLY SALES REPORTS
Turn sporadic efforts into consistent growth with a proven system to secure new stockists, increase reorders, and boost order sizes—scaling your wholesale confidently without burnout.
Celebrate doubling your sales with a personalised strategy session. Together, we’ll plan your next steps to keep your wholesale growing and thriving toward your long-term goals.
DOUBLE YOUR SALES
BONUS 1:1
JOIN THE WAITLIST
Sales Growth Lab
12-MONTH PROGRAM TO DOUBLE YOUR WHOLESALE SALES
12 MONTHLY PAYMENTS OF
£200 incl VAT
6 MONTHLY PAYMENTS OF
£400 incl VAT
PAY IN FULL
£2400 incl VAT
When you are ready to take control of your sales and grow your business …
APPLY
Get ready to join the party! Apply now, and you will be the first to find out when doors open next.
Or book a discovery call.
ENROLL
I’ll review your application and get in touch within 2 working days. You’ll have the option to discuss your enrolment on a call or go straight to sign-up once doors open.
ONBOARDING
Once your application is accepted, I’ll get in touch to onboard you and officially welcome you into the program.
Student results inside Sales Growth Lab
Elizabeth had 8 stockists. In 4 months she’s onboarded 7 more, nearly doubling her base, and increased her wholesale sales by 30%.
- Elizabeth
Elizabeth Mugridge
Kate joined with 60 stockists and wanted structure and confidence. In 3 months she’s added 10% more retailers, processed 25 orders, and grown her wholesale sales by over 20%, while building a repeatable system.
- Kate Cronk
Peggy and Kate
I'm now stocked in Libertys
I choose the Sales Growth Lab program because:
I had the basic knowledge of wholesale but needed more confidence to approach more stockists
Since taking SGL, I have:
I'm now stocked in Liberty and am far more confident! I'm now happy to contact any stockist and realise that you have to chase multiple times - before I had felt this would be annoying for the stockist, but I now realise its needed!
My favourite part has been:
The community and having a set day each week for wholesale Wednesday!
A complete solution, learn how to get a new stockist and how to keep your existing ones coming back for more.
"I really can't recommend, "Let's talk sales" (previous name of this program) enough, in just 4 short weeks, I'm back talking to some of my old stockists, I'm talking to some new stockists, I'm sending out emails every single week, and my confidence with my products and my sales is all the way up here. I can not recommend Therese enough, she's been so supportive, really given some excellent 1:1 feedback and I had a really great time."
- Maddie - Also the bison
Just get off the fence and do it!
I choose the Sales Growth Lab program because:
I want to grow my wholesale, and because I really like Therese - she certainly knows her stuff! How Therese explains things is very clear. She's extremely knowledgeable and approachable.
Since taking SGL, I have:
I've gained in confidence and in the number of stockists I have (more income). I feel more comfortable what I'm doing. It all feels very positive.
If someone was on the fence about working with me, what would you say?
Just get off the fence and do it! (... to be honest I'd probably push them off the fence... knowing that they'd land in safe hands with Therese ;-) Honestly though, if you're starting out (I know costs are difficult in the early days), you really will be investing in yourself and opening so many doors to increasing your income - it's well worth starting the journey!
Mell now has over 50 stockists.
"I already had a few small stockists but didn't really have anything in place to help it grow or develop, and found it such a daunting task to approach new potential shops with my products.
Since finding the Let's Talk Sales (previous name of this program) course, it has truly allowed me to build up so much more confidence in myself and my products within the trade industry, offered valuable insight, provided me with some incredible tools and systems that I now use every day to help grow my wholesale revenue stream, which is now my most profitable outlet.
I am so proud to say that I am now stocked in over 50 independent retailers across the UK, Europe and USA, and I truly believe that it is because of Therese's wealth of knowledge, encouragement and insight into the industry that has helped me to put things in place to get there. If you are a creative business and struggle with getting those systems and infrastructure together, this course will help you no end!
For anyone looking to up their wholesale game or are interested in adding another revenue stream to their product based business, I would 100% recommend Therese as a mentor, as she provides such a safe, encouraging and uplifting environment to learn in. I can honestly say it has totally changed the way I run my business and I am so grateful to see the growth and potential that it has now, knowing I have the skills and confidence to pursue new opportunities. Thank you!"
- Mell - The Sunshine Bindery
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