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Sales Growth Lab

Double your wholesale in 12 months or less, with a repeatable sales system that brings in new leads and sales every month.

Can you relate?

Wholesale feels like the exclusive party everyone’s raving about—the one you were dying to attend, but somehow, your invitation got lost in the post. Now, you’re stuck scrolling through social media, watching everyone else celebrate hitting their wholesale targets and wondering what you’re missing.

You are unsure how to re-engage with ghosting stockists.

You’ve built long lists of potential retailers but never follow through—and it’s holding you back from consistent growth.

You are hesitant to pitch to stockists because you don’t want to be rejected.

Trade shows feel like a waste of money because you’re not sure how to turn interest into actual orders.

Your sales feel chaotic because you’re not tracking them or forecasting, leaving you scrambling instead of being strategic.

Growing your wholesale feels impossible since you’re constantly chasing new retailers instead of nurturing the ones you already have.

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Imagine being the life of the wholesale party, the one where buyers are lining up to RSVP, not ghosting your invites.

Having a streamlined system in place—one that saves you time, reduces stress, and helps you scale without feeling overwhelmed.

Walking into every sales conversation with confidence, having shifted your mindset around rejection so it no longer holds you back.

Sending out a pitch that gets retailers genuinely excited about your products, making it effortless for them to say “yes".

Seeing your products on the shelves of your dream retailers, with a growing list of stockists excited to work with you.

Running a business that’s no longer reliant on social media, giving you stability and freedom to plan for the future.

Buyers reordering without needing a nudge.

Stockists seeking you out for higher-value orders.

Doubling your wholesale revenue while creating balance—time for family, friends, and yourself.

Sales Growth Lab is more than a program—it’s your playbook for transforming wholesale into a predictable, scalable part of your business.

Your current playlist

The playlist glow-up

You’re so busy fulfilling orders that you don’t feel you have time to set aside and put your wholesale strategy in place

 

You don’t want to be pushy and feel like pitching to retail buyers is too salesy - and that’s just not *you*

 

You love your product, but you always worry about rejection from buyers and it’s holding you back from pitching

 

You don’t have a strategy for knowing what to say when it comes to pitching

You take time from your busy day to put a wholesale strategy in place with my repeatable system and templates that take all the heavy lifting off your hands - and you start to see results

 

You’ll reframe how you think about selling into just loving your product and sharing it with others - and you’ll have the EXACT wording of what to say and when to say it

 

You will no longer worry about rejection because I’ll review every pitch you send and support you in dealing with whatever response comes your way

 

You have a FULL strategy for creating a repeatable sales system that means you can grow your wholesale in just a few focused hours

Bring structure into my wholesale strategy
Now I’ve got six stockists!
Don't wait another year
More confidence

“You can’t read this kind of knowledge somewhere, it’s in the conversations, the experience, and the support.”

Antje - Soloko

Artisan Homewares

“It saved me loads of time and wasted energy… now I just follow proven strategies instead of stumbling around in the dark.”

Debi - Tall Order 

Greetings cards publisher

“I think the most important thing I’ve learned is that I can do it.”

Kate - Factory Floor Jewels

Jewellery designer

“I absolutely can’t recommend it enough, and I can’t recommend you as a tutor or a teacher or an expert in the field enough.”

Kate - It's Our Planet Too

Eco childrens kits

Hello, I'm Therese

Almost eighteen years ago, I was a fresh fashion graduate, new to London and completely out of my depth. Within my first month in the home and gift industry, I sold to retail buyers with seven-figure budgets, covering for our key account manager with no prior sales experience—unless you count selling hot dogs to club-goers or answering calls in a flight booking centre.

 

As an introvert, I found selling intimidating at first. But over time, I realised that sales wasn’t about being pushy; it was about connection, trust, and truly understanding what buyers need. That mindset shift transformed my approach.

I’ve turned sceptical retailer buyers into loyal stockists, mentored graduates who became confident salespeople, and managed sales teams, bringing in multiple millions in sales. 

 

Now, I work with ambitious entrepreneurs who want to expand their businesses through wholesale. I help them build authentic sales strategies, create meaningful relationships with buyers, and develop systems that consistently deliver results.

 

I understand how overwhelming it can feel to step into sales—balancing fear of rejection with the uncertainty of where to start to grow your sales. I’ve been there too, and I’m dedicated to helping you overcome those challenges, so you can land your dream stockists, grow your sales, and build a business that works for you.

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What helped me was understanding that selling isn’t about being pushy or convincing—it’s about building trust, showing value, and creating genuine connections. As an introvert, I leaned into my strengths: listening, being thoughtful, and creating systems that made selling feel natural and repeatable.

 

I’ll help you do the same.

 

Together, we’ll build a sales process that fits your style and works for your business.

 

You’ll learn how to confidently approach buyers, craft pitches that excite them, and turn wholesale into a sustainable, thriving part of your business—without feeling overwhelmed or salesy.

We now have 12 stockists

"Before working with Therese, wholesale felt like an unknown.  I had no idea where to start and felt like everyone else knew what they were doing. Last summer, I took Start to Wholesale, which gave me the structure and knowledge I needed to price our products and create our wholesale catalogue. It broke the process down into really manageable steps and made wholesale feel achievable rather than intimidating.

After that, I joined Sales Growth Lab to keep building momentum. I'm still in the program, and I'm proud to say that we now have 12 stockists. This year, we are set to triple our wholesale sales.

The most helpful part of working with Therese has been the combination of actionable advice, mindset support, and genuine encouragement. She makes wholesale feel human, not salesy, and that’s exactly what I needed to succeed.”

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Charlotte - Another Loop
Stationery Business

From 0 to 21 stockists in 6-months

“I had a good idea of what I wanted to create. I’d never done wholesale before, and I was trying to prepare for my first trade show with zero experience and zero stockists. I followed the steps in Start to Wholesale and then joined Sales Growth Lab, and six months later, I’ve got 21 amazing stockists and a presence on Faire.”

Melissa from By Meloo
Card and print publisher

£15,000 in 5 months

"Since the start of Sales Growth Lab (5 months ago), I have gone from 25 stockists to 77 stockists in five months. Since starting SGL I have increased my wholesale revenue by £15,000."

Update: now at 100 stockists - 10 months since starting SGL.

Greetings card and stationery business owner

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€7000 in 10 weeks
76 stockists in 5 months
950% growth in 18 months
Getting unstuck in business
Sales Growth Lab helped me take the next step in business

Student results inside Sales Growth Lab

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Catherine started with 30 retailers and has added 45 more in 6 months, more than doubling her stockists. She’s processed over 140 wholesale orders and increased her average monthly sales by 40%, putting her on track to surpass last year’s results in 8 months.

- Catherine

Moonshine Candle Co

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Kate joined with 60 stockists and wanted structure and confidence. In 3 months she’s added 10% more retailers, processed 25 orders, and grown her wholesale sales by over 20%, while building a repeatable system.

- Kate Cronk

Peggy and Kate

Student results inside Sales Growth Lab

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Elizabeth had 8 stockists. In 4 months she’s onboarded 7 more, nearly doubling her base, and increased her wholesale sales by 30%.

- Elizabeth

Elizabeth Mugridge

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Kate started with 12 stockists and inconsistent sales. In 4 months she’s added 5 new retailers, processed 12 orders, and grown wholesale sales by 50%, turning outreach into a steady routine.

- Kate

Factory Floor Jewels

Student results inside Sales Growth Lab

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Debi joined with 4 stockists. In 5 months she’s doubled her retailer base, and increased her monthly sales by over 900%, gaining confidence and rhythm in wholesale.

- Debi

Tall Order

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Charlotte started with 5 stockists. She’s now quadrupled her retailer base, processed 30+ orders, and grown her wholesale sales by over 60%, building a strong foundation for growth.

- Charlotte 

Another Loop

P-A-R-T-Y framework

When you join Sales Growth Lab, you’ll unlock the P-A-R-T-Y framework—a proven roadmap to transform your wholesale strategy.

 

This step-by-step system saves you time, builds trust, and positions you as the brand every retailer wants to work with by simplifying your sales process and creating scalable systems tailored to your business.

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Your VIP Backstage Pass

The Sales Growth Lab isn’t just a program; it’s a backstage pass to wholesale success. With resources, coaching, and real-world applications, it’s your ticket to building a business that buyers can’t resist.

It’s all designed to give you clarity, tools, and support, so you can grow your wholesale and finally feel like the life of the party. 

A PRE-RECORDED CURRICULUM

Learn my tried-and-tested PARTY Framework to secure new stockists and generate more orders consistently.​

LOUNGE SESSIONS

Bi-weekly calls alternating between mini-workshops to spark fresh ideas and Focus & Flow sessions where we implement and get stuff done together.

TEMPLATES, WORKBOOKS AND SWIPE COPY

Never face writer’s block again with ready-to-use resources that make pitching, planning, and growing your wholesale a breeze.

Sneak off to our private Slack group - open 24/7 - for a quick chat, community support, or some midweek inspiration.

Submit your catalogue, pricing, and wholesale email pitch for expert feedback, so you can pitch with confidence. Receive feedback within 2-5 working days.

Submit your sales data and get personalised recommendations to stay on track and hit your goals month after month.

KITCHEN HANG-OUTS

GLOW-UP REVIEWS

MONTHLY SALES REPORTS

Turn sporadic efforts into consistent growth with a proven system to secure new stockists, increase reorders, and boost order sizes—scaling your wholesale confidently without burnout.

Celebrate doubling your sales with a personalised strategy session. Together, we’ll plan your next steps to keep your wholesale growing and thriving toward your long-term goals.

DOUBLE YOUR SALES

BONUS 1:1

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DOORS ARE OPEN

Sales Growth Lab

12-MONTH PROGRAM TO DOUBLE YOUR WHOLESALE SALES

12 MONTHLY PAYMENTS OF

£200 incl VAT

6 MONTHLY PAYMENTS OF

£400 incl VAT

PAY IN FULL

£2400 incl VAT

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This doesn’t factor in the ongoing compounding impact of gaining more stockists and increasing reorders, which will continue to drive your growth well into the future.

When you are ready to take control of your sales and grow your business …

APPLY

Get ready to join the party! Apply now, and you will be the first to find out when doors open next. 

ENROLL

I’ll review your application and get in touch within 2 working days. You’ll have the option to discuss your enrolment on a call or go straight to sign-up once doors open. 

ONBOARDING

Once your application is accepted, I’ll get in touch to onboard you and officially welcome you into the program.

I definitely needed that kick up the bum and persistence from a course.

I choose the Sales Growth Lab program because:

I wanted to get serious about my wholesale, I wanted to grow my wholesale customer base, and I wanted to make sure what I was doing was 'right'.

Since taking SGL, I have: 

Keeping at it every week has encouraged more sales through the doors and meant that in a few week's time, there are still leads there and potential sales and I don't get stopped in my circle. I feel more confident that what I am and have been doing is right, and to have more confidence/belief in myself about this when I approach a buyer.

Working with Therese was the right pick for me because:

You are very good at staying onto us every week and making us deliver a report and keep at it, I definitely needed that kick up the bum and persistence from a course.

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Emma

I'm now stocked in Libertys

I choose the Sales Growth Lab program because:

I had the basic knowledge of wholesale but needed more confidence to approach more stockists

Since taking SGL, I have: 

I'm now stocked in Liberty and am far more confident! I'm now happy to contact any stockist and realise that you have to chase multiple times - before I had felt this would be annoying for the stockist, but I now realise its needed!

My favourite part has been:

The community and having a set day each week for wholesale Wednesday!

A complete solution, learn how to get a new stockist and how to keep your existing ones coming back for more.

 

"I really can't recommend, "Let's talk sales" (previous name of this program) enough, in just 4 short weeks, I'm back talking to some of my old stockists, I'm talking to some new stockists, I'm sending out emails every single week, and my confidence with my products and my sales is all the way up here. I can not recommend Therese enough, she's been so supportive, really given some excellent 1:1 feedback and I had a really great time."

- Maddie - Also the bison

The initial investment has more than been recovered in the sales I have made since.

I choose the Sales Growth Lab program because:

Therese is so knowledgeable and explaining everything in a very clear methodical way.

Since taking SGL, I have: 

Gained a massive amount of confidence, attended trade shows, schedule time for outreach each week and have over doubled my stockists.

If someone was on the fence about working with me, what would you say?

To give it a go, for me having someone there is help organise and motivate me was worth its weight in gold. Plus, the initial investment has more than been recovered in the sales I have made since.

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Emma Bassey

Just get off the fence and do it!

I choose the Sales Growth Lab program because:

I want to grow my wholesale, and because I really like Therese - she certainly knows her stuff! How Therese explains things is very clear. She's extremely knowledgeable and approachable.

Since taking SGL, I have: 

I've gained in confidence and in the number of stockists I have (more income). I feel more comfortable what I'm doing. It all feels very positive.

If someone was on the fence about working with me, what would you say?

Just get off the fence and do it! (... to be honest I'd probably push them off the fence... knowing that they'd land in safe hands with Therese ;-) Honestly though, if you're starting out (I know costs are difficult in the early days), you really will be investing in yourself and opening so many doors to increasing your income - it's well worth starting the journey!

I have developed more confidence in myself with selling.

Since taking SGL, I have: 

I have developed more confidence in myself with selling. As well as having tools that I can fall back on, I have learnt how to create strategies for online marketing, using Social Media, how to create new leads and working through everything methodically, persistently and thoroughly. I also enjoyed learning how to use Trello boards more effectively.

My favourite part has been:

The on-line meeting groups where we could share our experience as well as the co-working hours.

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Shruti

Mell now has over 50 stockists.

 

"I already had a few small stockists but didn't really have anything in place to help it grow or develop, and found it such a daunting task to approach new potential shops with my products.

 

Since finding the Let's Talk Sales (previous name of this program) course, it has truly allowed me to build up so much more confidence in myself and my products within the trade industry, offered valuable insight, provided me with some incredible tools and systems that I now use every day to help grow my wholesale revenue stream, which is now my most profitable outlet.

 

I am so proud to say that I am now stocked in over 50 independent retailers across the UK, Europe and USA, and I truly believe that it is because of Therese's wealth of knowledge, encouragement and insight into the industry that has helped me to put things in place to get there. If you are a creative business and struggle with getting those systems and infrastructure together, this course will help you no end!

 

For anyone looking to up their wholesale game or are interested in adding another revenue stream to their product based business, I would 100% recommend Therese as a mentor, as she provides such a safe, encouraging and uplifting environment to learn in. I can honestly say it has totally changed the way I run my business and I am so grateful to see the growth and potential that it has now, knowing I have the skills and confidence to pursue new opportunities. Thank you!"

- Mell - The Sunshine Bindery

FAQ's:

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WHAT'S THE INVESTMENT

Sales Growth Lab

12-MONTH PROGRAM

12 MONTHLY PAYMENTS OF

£200 incl VAT

6 MONTHLY PAYMENTS OF

£400 incl VAT

PAY IN FULL

£2400 incl VAT

The application form is best viewed on a computer - if you're on a mobile, click here instead to apply

© 2025 Small Business Collaborative

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Hello, hej!

I'm Therese, I help business owners start and grow their wholesale by sharing my industry knowledge and knowhow.

I've spent the last 17+ years in the home and gift industry in sales, and now I help creative businesses grow their sales, implement a strategy and increase their profit.

Is this something you need help with? Read more...

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