How to build a brand through the right retailers and why you should say no sometimes

Updated: Mar 12

There are so many benefits to selling wholesale and if you have followed me for a while, you will have picked up various tips and secrets of how to wholesale well, but one thing that needs to be addressed is saying no! Ultimately you want to build a successful brand and this can be achieved by selling through the right retailers but how do you decide who are the right retailers and how do you say no when you know you are not going to be making money?


I spoke to Vicky Simmons, founder of the honest and brutal greeting card brand Mean Mail. During our chat, we spoke about the challenges of finding the right stockists and working with big retailers.


It’s so easy to get caught up in the world of wholesale whilst you build your brand and it can be tempting to say yes to every order, especially if it comes from a big retailer but it’s time you take a step back and work out if this is the right strategy for you.


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