Why Routine Matters with Wholesale Outreach

Do you thrive under last minute pressure? Do you sometimes find it hard to keep up with your wholesale outreach, especially when there's no immediate consequence if you miss one email?

One missed email can easily turn into months without any outreach, and before you know it, you've missed key buying seasons and valuable sales opportunities.

If this sounds familiar, it’s time to make consistency your secret weapon. A simple structure and a clear schedule can keep you on track with your outreach, ensuring that you never miss an opportunity again.

The Importance of Consistency

Building relationships with wholesale stockists requires ongoing attention. If you only reach out when you feel like it, those connections can fade fast. Without consistent outreach, you risk losing touch with retailers who could have been your next big partners.

Think of it like tending to a garden. The more you nurture it, the better it thrives. Similarly, your wholesale outreach needs regular attention to grow into something meaningful.

Building a Routine That Works

I get it: wholesale outreach can feel overwhelming, especially when you don’t have a clear plan in place. That’s why creating a simple, sustainable routine is key to staying on top of it. Here’s how to get started:

Set Manageable Goals – Focus on sending a few emails each week rather than trying to do everything at once. Small, consistent efforts will add up over time, helping you build meaningful connections without feeling overwhelmed.

Create a Schedule – Consistency doesn’t mean working non-stop. Block out specific times during your week to focus on outreach, even if it’s just 30 minutes twice a week. Having that time set aside makes it easier to stay on track.

Track Your Efforts – Keep a simple record of who you’ve reached out to, their responses, and the next steps. This keeps you organised and ensures that no opportunity falls through the cracks.

Get Support – Accountability can make all the difference. If you need that extra push, let me help you stay on track with feedback and encouragement. Together, we can build lasting habits that drive results.

Start Today, Not Tomorrow

I know it’s tempting to put things off. But here’s the thing: you don’t need to wait until the perfect time to start. The best time to send that email you’ve been putting off is right now.

Waiting for the next course or the start of a new week can lead to missed opportunities. Take action today, and you’ll feel so much better for it.

Let’s Make Your Wholesale Goals a Reality

Consistency is key to building lasting wholesale success. Show up regularly, follow through on your outreach, and watch those small actions turn into big wins.

This is exactly what we focus on inside Sales Growth Lab - creating structure, building momentum, and turning your wholesale efforts into something that feels doable and effective. 

Click here to learn more and get signed up!