Do you keep hitting refresh on your inbox, hoping from a reply from that retailer you worked up the courage to pitch to.
Checking it hourly like teenagers in 90's waiting by the rotary phone?
Ghosting doesn’t have to be the norm, you can be the party that buyers are dying to get invited to!
WATCH THE FREE MICROCLASS
Stand out to retail buyers
Your cheat sheet to how retail buyers think
Plus, get personal feedback on your email pitch after you watch the masterclass
Watch for free today
Discover what retail buyers need to say “Yes” and build a system that delivers results
Most business owners approach wholesale reactively, leading to inconsistent sales and missed opportunities. This micro class will show you how to:
✔️ Understand what retail buyers truly want so you can build trust and lasting relationships.
✔️ Adapt your approach with insights into buyer behaviour and archetypes.
✔️ Create a repeatable sales system that turns chaos into clarity and sporadic efforts into consistent results.
Sell with confidence, ease, and a strategy that works
What students say
“It saved me loads of time and wasted energy… now I just follow proven strategies instead of stumbling around in the dark.”
Debi - Tall Order
Greetings cards publisher
“I think the most important thing I’ve learned is that I can do it.”
Kate - Factory Floor Jewels
Jewellery designer
“I absolutely can’t recommend it enough, and I can’t recommend you as a tutor or a teacher or an expert in the field enough.”
Kate - It's Our Planet Too
Eco childrens kits
“You can’t read this kind of knowledge somewhere, it’s in the conversations, the experience, and the support.”
Antje - Soloko
Artisan Homewares
Catherine started with 30 retailers and has added 45 more in 6 months, more than doubling her stockists. She’s processed over 140 wholesale orders and increased her average monthly sales by 40%, putting her on track to surpass last year’s results in 8 months.
- Catherine
Moonshine Candle Co
Kate joined with 60 stockists and wanted structure and confidence. In 3 months she’s added 10% more retailers, processed 25 orders, and grown her wholesale sales by over 20%, while building a repeatable system.
- Kate Cronk
Peggy and Kate
From 0 to 21 stockists in 6-months
“I had a good idea of what I wanted to create. I’d never done wholesale before, and I was trying to prepare for my first trade show with zero experience and zero stockists. I followed the steps in Start to Wholesale and then joined Sales Growth Lab, and six months later, I’ve got 21 amazing stockists and a presence on Faire.”
Melissa from By Meloo
Hello, hi!
Almost nighteen years ago, I was a fresh fashion graduate, new to London and completely out of my depth. Within my first month in the home and gift industry, I sold to retail buyers with seven-figure budgets, covering for our key account manager with no prior sales experience, unless you count selling hot dogs to club-goers or answering calls in a flight booking centre.
As an introvert, I found selling intimidating at first. But over time, I realised that sales wasn’t about being pushy; it was about connection, trust, and truly understanding what buyers need. That mindset shift transformed my approach.
I’ve turned sceptical retailer buyers into loyal stockists, mentored graduates who became confident salespeople, and managed sales teams, bringing in multiple millions in sales.
Now, I work with ambitious entrepreneurs who want to expand their businesses through wholesale. I help them build authentic sales strategies, create meaningful relationships with buyers, and develop systems that consistently deliver results.
I understand how overwhelming it can feel to step into sales, balancing fear of rejection with the uncertainty of where to start to grow your sales. I’ve been there too, and I’m dedicated to helping you overcome those challenges, so you can land your dream stockists, grow your sales, and build a business that works for you.
Hello
Therese