How to get more orders on Faire

Faire can genuinely be one of the best things to happen to your wholesale. It puts you in front of thousands of retailers, makes ordering feel effortless for buyers, and opens doors to stockists you might never have found through outreach alone.

If you’re not familiar with it, Faire is a wholesale marketplace where brands list their products and retailers can discover, browse, and order all in one place. It removes a lot of the friction that normally slows wholesale down.

But here’s where I see so many product-based business owners get stuck.

They set up their shop, upload their products, and wait. And when the orders don’t come flooding in, they start telling themselves that Faire doesn’t work for their brand, or that there’s too much competition, or that buyers just aren’t spending right now.

Sometimes that’s true. But honestly? Most of the time it’s not the platform that’s the problem. It’s how it’s being used.

Faire works best when your shop is easy to find and easy to buy from. That means good SEO, clear listings, and not sitting back waiting to be discovered. Let me walk you through it.

Why your Faire shop might not be getting orders

Before we talk about what to fix, it helps to understand why things aren’t converting. In my experience, it usually comes down to one of four things.

Your shop looks complete but isn’t searchable

You’ve uploaded your products. You’ve written descriptions. It all looks fine. But if your titles and descriptions aren’t using the words buyers actually search for, your products are much harder to find. And when someone does land on your shop, if there’s no clear hero product or obvious entry point, they scroll past. Buyers make decisions fast. If they can’t understand your brand in a few seconds, they move on.

You’re not using keywords in the right places

Faire is a search-driven platform, which means buyers are actively typing things into find products. They’re searching for terms like “ceramic mug gift”, “eco-friendly candles UK”, or “minimalist gold jewellery”. If your product is listed as “Anna no.3” which doesn’t say what your product is, or “Happy birthday” which probably is included in thousands of listings, then you’re invisible to those searches. 

Your product images aren’t doing enough work

Faire is a visual platform, and buyers are making split-second decisions as they scroll. If your images are dark, cluttered, or inconsistent, they will keep moving regardless of how good the actual product is. You do need images that are clean, well-lit, and give a real sense of the product and the brand behind it. Think about whether your images look like a brand a retailer would feel confident stocking.

You’re not following up

A buyer might favourite your products, visit your shop several times, even add things to their basket, and still not place an order. That doesn’t mean they’re not interested. It usually just means they’re not ready yet. Without a nudge, that interest can quietly disappear.

What buyers are actually thinking when they find your shop

Retail buyers are not browsing for fun. Every decision they make affects their cash flow, their shelf space, and their customers. So when they land on your Faire shop, there are a few questions running through their head.

The first is whether your products will actually sell. They’re looking for proof: clear bestsellers, products that feel easy to merchandise, ranges that feel confident. If everything looks equal, nothing feels like a safe bet.

The second is whether they can picture it in their shop. Buyers are visual. They want to imagine where your product sits, who it’s for, and how it fits with what they already stock. The more you help them see that, the less friction there is between browsing and buying.

How to make your Faire listings actually work for you

Think of your Faire shop less like a catalogue and more like a guided experience. Your job is to make the right choice feel obvious.

Make your bestsellers impossible to miss

Don’t make buyers guess what your best products are. Label them clearly, mention them in your descriptions, and lead with them in your imagery where you can. The easier you make the choice for them, the more likely they are to order.

Rewrite your product titles for search and clarity

This is one of the quickest wins available to you. Instead of “Candle No.5”, try something like “Amber vanilla soy wax ceramic candle”. You’re doing two things at once: helping buyers find you in search, and helping them understand the product the moment they see it.

Write descriptions that actually sell

You have 1000 characters in your product description. I see so many brands that use a lot less than that, or import their product descriptions from their Shopify store.

Instead of “Handmade candle with natural wax”, try “One of our top-selling scents, consistently reordered by lifestyle and gift shops. The warm, familiar fragrance makes it an easy sell year-round.” You’re giving proof, painting a picture of it in their shop, and using language that actually helps them say yes.

A strong Faire description covers five things:

•    What the product is, including the key selling points. Material, size, scent, finish, whatever makes it special. Don’t make buyers hunt for the basics.

•    Why it sells. Mention reorder rates, bestseller status, or customer response. Buyers want proof, not promises.

•    What shops it suits. Be specific. Gift shops, interiors boutiques, farm shops, garden centres, children’s stores. Help them picture it on their shelves.

•    Keywords woven in naturally. Think about how a buyer searches: soy wax candle, natural home fragrance, gift shop wholesale, eco candle UK. Use those phrases in your description so Faire’s search picks you up.

•    Answers to the questions buyers might have. If someone has to leave your listing to find out whether it comes gift-boxed, if it’s made in the UK, what size it is etc. Then there’s a real chance they won’t come back. Answer the obvious questions before they get asked.

How to get more retailers actually finding your shop

Here’s a mindset shift that changes everything. Instead of thinking “I need to be discovered on Faire”, start thinking “I can send buyers to Faire to order.” Faire is a brilliant checkout experience. But it works even better when you’re actively driving people to it.

Include your Faire link in every follow-up email you send after a trade show. Add it to your catalogue, your line sheet, and your email signature. Mention it in your Instagram content. Meet buyers where they already are, and then make it as easy as possible for them to click through and order.

If you have stockists who haven’t ordered in a while, sending them to Faire to reorder can feel a lot lower-pressure than a direct sales email. It lowers the barrier, which means more people actually go through with it.

Plus it’s great for the retailers as they already know, like and trust Faire, and they get credit terms which you may not be able to offer them otherwise.

The brands getting consistent orders on Faire are not sitting back waiting to be found. They’re optimising their listings, highlighting their bestsellers, and actively directing buyers to their shop. Do those things together, and Faire stops feeling like a slow burn and starts feeling like a proper sales channel.

Ready to make Faire work harder for you?

Getting more orders on Faire is not about waiting for the algorithm to find you. It’s about showing up with a shop that’s searchable, clear, and genuinely easy to buy from, and then actively putting it in front of the right people.

Go back through your listings with fresh eyes. Check your titles are descriptive and under 60 characters. Make sure your descriptions are doing the selling for you. Highlight your bestsellers. Answer the questions buyers might have before they even think to ask them. And then start sending people there.

If you’re not on Faire yet, or you want to take a proper look at what it can do for your wholesale, you can explore it here: www.faire.com

Some of my most commonly asked questions I hear about Faire

How does Faire work for brands?

Faire is a wholesale marketplace where brands list their products and retailers can discover, browse, and order all in one place. It handles payments and reordering, which makes it a low-friction option for both sides. 

Why am I not getting orders on Faire?

The most common reasons are poor product titles that don’t match how buyers search, no clear bestsellers to guide buying decisions, low-quality images and not enough of them, and not actively driving traffic to your shop. The good news is that all of these are fixable, and even small changes to your listings can make a real difference.

How do I improve my SEO on Faire?

Start with your product titles. Use descriptive, keyword-rich names that match what buyers actually search for rather than internal product codes or names that only make sense to you. Include relevant keywords naturally in your descriptions, and think about the language a retailer would use, not just how you describe your products internally.

Should I rely on Faire as my only wholesale strategy?

Faire works best when it’s part of a wider wholesale approach rather than your entire strategy. Use it as a brilliant ordering tool, but combine it with your own outreach, trade show follow-up, and relationship-building. The brands who see the most consistent results are using Faire alongside their other activity, not instead of it.

Can I use Faire if I already have my own wholesale process?

Absolutely. Faire works well alongside your existing wholesale setup. Many brands use it as their ordering platform even for stockists they found through their own outreach, because it simplifies the process for everyone. You can send existing and potential stockists directly to your Faire shop to order, which removes a lot of the back-and-forth that can slow wholesale down.

How do I get more retailers to visit my Faire shop?

Include your Faire link in your email outreach, trade show follow-ups, catalogue, line sheet, and email signature. Mention it on social media. The more places your Faire link appears, the easier it is for buyers to find you and place an order when the timing is right for them.