I've been following Jo for a while over on Instagram (@firain_shop), her feed is beautiful and full of inspiration and I was so happy that she agreed to take part in this little story. Jo runs Firain, an online shop filled with homemade gifts and homewares from independent makers, she has a real eye for selecting beautiful products from small brands with a great story and everything comes packaged with such care and it feels like a real treat when you receive your order.
When choosing a name for the shop, the ancient welsh word 'firain' came to us. meaning 'good, noble, fair and fine', for us it evokes the feelings of provenance, integrity and authenticity. i look for handmade pieces that are not only uplifting to use, but are made in an ethical way by passionate creatives - many of whom run very small businesses themselves.