Here’s The Weekly Wholesale Routine That Actually Works

If you’ve ever told yourself “This is the week I’ll finally sort out wholesale”... and then watched that intention quietly disappear under a pile of other to-dos, you’re not alone.

Wholesale can so easily slip to the bottom of the list. It feels like something you should be doing, but without a clear plan, it gets pushed aside for things that feel more urgent (or less scary).

But here's the truth: wholesale doesn’t need to take over your life. It just needs to become part of your week.

A bit like going to the gym, showing up consistently is what brings the results. You don’t need to do a huge amount all at once - you just need to keep going.

So, how do you stay consistent without burning out? Let’s build your simple, no-fuss weekly wholesale schedule:

Monday: Research and List Potential Stockists

Start your week with a gentle task. Spend a little time discovering new retailers who could be a good fit. Look on Instagram, browse local directories, or ask your current customers where they shop. Aim to add 3–5 names to your list.

No pressure, no cold pitching, just finding people you’d love to work with.

Tuesday: Send 3–5 Pitches

This is your outreach day. Use a pitch template to make things easier and personalise each message just a little so it feels warm and thoughtful.

It doesn’t have to be perfect, it just has to be sent. Remember, buyers want to find great products. You're helping them do that.

Wednesday: Follow Up With Leads

Follow-ups are where the magic happens. Many retailers won’t reply the first time, but that doesn’t mean they’re not interested.

Check in with people you’ve already pitched to. Keep it friendly and light. Something as simple as “Just wanted to check if you saw my last message” is enough.

Thursday: Engage on Socials

Spend 10–15 minutes interacting with your dream stockists online. Comment on their posts, share their stories, or reply to something on their feed.

Building relationships before you pitch makes the process feel more natural, and more likely to get a reply.

Friday: Nurture Existing Stockists + Review Your Week

Check in with your current retailers. Ask how things are going, if they need a restock, or if they’d like new product photos.

Then, take a moment to review your week. What worked? What didn’t? What will you do differently next time?

Don’t Forget to Track It All

If you’re not keeping track, it’s easy to forget who you’ve contacted or when to follow up.

You don’t need fancy tools, a simple spreadsheet or Trello board works just fine. Note who you’ve pitched, what they said (if anything), and when to check in again.

Make It Easy to Stick With

Set up some small systems to help you stay on track:

• Save your pitch emails as templates

• Set calendar reminders to follow up

• Keep your catalogue and line sheet ready to send

The less effort it takes to get started each time, the more likely you’ll keep going.

Make It Easy to Stick With

Wholesale growth doesn’t come from one perfect pitch. It comes from small, consistent actions, repeated over time. Even 30 minutes a day adds up, and before you know it, you’ve built a thriving, profitable sales channel.

You’ve got everything you need to make this work. And if you want a helping hand? My Sales Growth Lab might just be exactly what you need.

Click here to learn more and get yourself signed up!