Wholesale is one of the best ways to grow consistent and reliable sales while building those long-lasting relationships with retailers. But let’s be real - it can sometimes feel like a rollercoaster.
You might be new to wholesale or just looking for ways to keep the momentum going, either way, there’s always room to improve.
So, I’ve put together 18 practical ways you can improve your wholesale sales starting this week. They’re actionable, doable tips that have worked for me and my clients over the years.
Let’s get into them!
Reach Out to Previous Wholesale Customers
Sometimes the easiest sales are right under your nose. Send a personalised email to five stockists, checking in to see if they need to restock. It’s a great way to stay on their radar without being pushy.
Make it Personal With a Phone Call
If you’re feeling brave, pick up the phone and call three stockists you’ve worked with before. A friendly chat can work wonders to strengthen those relationships.
Run a Promotion in Your Wholesale Newsletter
Offer a lower minimum order or free carriage for orders placed this week. Incentivising your stockists with a limited-time offer can nudge them to place an order sooner rather than later.
4. Update Your Wholesale Listings
If you sell on a wholesale marketplace like Faire, take a closer look at your product names and descriptions. Are they what a retail buyer would search for? If not, tweak them to make them clearer and more searchable.
5. Include Free Products With Wholesale Purchases
Offer a small freebie with orders placed this week. Be sure to highlight the retail value - it’s like
giving your stockists free money!
6. Shout Out Your Wholesale Stockists on Instagram
Feature one of your stockists in your stories or feed. Not only will they appreciate the support, but they might re-share it, catching the eye of their shopkeeper friends.
7. Collect Wholesale Stockist Feedback
Send a short survey to your stockists asking what they’d like to see more of from you. Incentivise their response with a small discount or freebie, and use the feedback to improve your offering.
8. Ask for Reviews
If you’re on platforms like Faire, ask your stockists to leave a review. To sweeten the deal, offer a little freebie with their next order or leave them a glowing review on Google in return.
9. Send Out Samples
Identify three potential stockists you’d love to work with and send them free samples of your
products. Let the quality of your products do the talking!
10. Surprise Your Wholesale Stockists with Freebies
Include a small sample or new product in all the wholesale orders you send out this week. Make sure to let the retailer know it’s a freebie - you never know, they might order more next time.
11. Start (Or Send) a Wholesale Newsletter
If you don’t already have a wholesale newsletter, it’s time to start one! Use it to share promotions, product updates, and valuable tips for your stockists.
12. Offer a Wholesale Discount
Sometimes, it’s as simple as that. A small discount can encourage buyers to stock up sooner than planned.
13. Upsell With Carriage-Paid Incentives
If a stockist is close to hitting your free carriage threshold, let them know! Use it as an opportunity to upsell a little more.
14. Reach Out to New Wholesale Retailers
Send your email pitch to five potential retailers you’d love to work with. Keep it personalised and to the point - show them why your brand is a perfect fit for their store.
15. Follow Up On Wholesale Leads
Got a few leads in your funnel that have gone quiet? Follow up with a friendly phone call or email. Persistence (without being pushy) often pays off.
16. Create a Wholesale Starter Pack
Bundle your bestsellers into a starter pack and add it to your catalogue. It’s a simple way to make buying easier for new retailers.
17. Visit a Local Shop
Sometimes, a face-to-face introduction can make all the difference. Pop into a local store you’d love to be stocked in and introduce yourself and your products.
18. Ask Your Instagram Audience for Retailer Suggestions
Post on Instagram asking your followers which indie shops they’d love to see your products in. Reach out to those shops and introduce yourself - you might be surprised by the results!
Take Your Wholesale Game to the Next Level
Improving your wholesale sales isn’t about reinventing the wheel—it’s about finding creative,
actionable ways to build relationships, connect with retailers, and keep the momentum going. The 18
strategies above are designed to give you both quick wins and long-term growth opportunities. Start
by picking one or two that resonate most with your business and take action this week.
But don’t stop there! If you’re ready to dive deeper and unlock even more strategies tailored to your
unique goals, I’m here to help. My one-off strategy calls are designed to give you personalized
guidance and actionable steps to grow your wholesale business with confidence. Whether you’re
feeling stuck or just looking for fresh ideas, we’ll create a roadmap to success together.
Plus, take the guesswork out of your wholesale strategy with my Daily Sales Blueprint. This tool
helps gamify your efforts, giving you a daily plan of small, impactful tasks to keep you focused and
motivated. It’s perfect for building momentum and creating consistent results, one day at a time.
Book your strategy call to get hands-on support, or sign up for the Daily Sales Blueprint to
gamify your wholesale growth this month. Let’s turn those 18 ideas into real, measurable progress!