Make wholesale simpler and more profitable with one smart switch
- Therese
- 11 minutes ago
- 5 min read
When I started my business, I knew I needed to stay on top of my finances, so hiring an accountant was my first step. In my second year, when I changed accountants, I also switched to Xero, and it’s been a total game-changer ever since.
My most-used tools are the bank rules, which make reconciling transactions almost effortless, and the profit and loss report, which helps me make sure I always set aside enough money and never get caught by surprise. I also rely heavily on the VAT report for the same reason. From automatic bank feeds to clear, easy-to-read dashboards, Xero gives me the visibility I need to make smart financial decisions without spending hours on admin.
When Xero reached out about this collaboration, I was so, so happy, because it’s genuinely a tool I already use every day and recommend to all my students and clients. So it’s brilliant to now be able to share an exclusive 90% off for 4 months through my affiliate link. I only ever recommend tools I personally use and love.
This post includes affiliate links.
Why staying on top of your finances is the real growth hack
It’s easy to think of finances as something you hand over to your accountant or dread doing once a year, every year promising yourself that this time you’ll do things differently and keep on top of it each month so it doesn’t become such a Mount Everest of a task.
But if you’re trying to grow your wholesale business, leaving your finances to once-a-year panic mode is a mistake. Knowing your numbers gives you control, and control gives you freedom.
With Xero, you can track sales and expenses month on month, year on year, and even week on week. This kind of visibility helps you spot patterns early, like if revenue dips between seasons or if packaging and shipping costs start to rise. It helps you avoid that all-too-familiar worry that you’re massively behind in late spring when things feel quiet, or in August before Christmas kicks off. With this data in front of you, your sales become more predictable, and it gives you real peace of mind knowing where you stand.
For product-based business owners, especially those selling wholesale, this kind of clarity is essential. Retailers order on different schedules, invoices are often on terms, and production costs vary. Having instant access to your profit and loss, VAT, and cash position helps you plan confidently and stay ahead of challenges instead of reacting to them.
And if you’re registered for VAT, Xero also makes staying compliant with Making Tax Digital (MTD) simple. Your VAT returns can be submitted directly through the software, meaning you’re always up to date with HMRC requirements without any extra admin. This is one of the features I absolutely love about Xero, no surprises when it comes to VAT each quarter, and complete peace of mind knowing everything is accurate and ready to go.
Cash flow confidence, the superpower every wholesale business needs
Ask any small business owner what keeps them up at night, and most will say cash flow.
You can have amazing products and loyal customers, but if cash flow isn’t managed properly, growth stalls. Xero helps solve this by making financial clarity effortless.
Here’s how:
Automatic bank feeds mean transactions are updated daily.
Bank rules make reconciling payments quick and consistent. Once set up, they run automatically.
Real-time dashboards show exactly how much is coming in and going out, so there are no surprises before a big order or VAT bill.
When you know your numbers, you can make confident decisions, whether that’s ordering stock, booking a trade show, or hiring support. Xero gives you that reassurance in a way spreadsheets never can.
Get paid faster, make it easy for stockists to pay you
Wholesale relies on trust and timing. You’ve delivered beautiful products, and you deserve to be paid promptly. But late payments can derail even the most organised small business.
This is another area where Xero genuinely simplifies life:
Professional, branded invoices take seconds to create and send. Stockists can pay directly by bank transfer or card, removing friction.
Automated reminders follow up politely if an invoice is overdue, no awkward chasing emails required.
You can see at a glance which invoices are outstanding, making cash-flow forecasting easy.
Once you have everything at a glance like this, you can get support with bookkeeping and chasing outstanding payments, making it even less awkward. This means you can focus on the parts of wholesale that really move the needle: selling, relationship building, and keeping those connections strong. Just like sales managers do in bigger businesses.
Getting paid faster doesn’t just protect your finances, it improves relationships with your stockists too. Sending invoices promptly helps them manage their budgets and keeps both sides organised.
How Xero makes wholesale simpler and more professional
If you sell wholesale, you’ll know how many moving parts there are: orders, invoices, shipping, follow-ups, trade shows, and payments. The last thing you need is a clunky accounting system that adds to the chaos.
Xero integrates seamlessly with your existing tools:
Connects with Shopify, WooCommerce, and Faire, pulling in orders and sales data automatically.
Lets you track spend from specific groups of customers, for example, all your Faire retailers, to identify trends and plan follow-ups.
Generates reports for your top customers so you can take data to meetings and use it to increase reorders.
Produces professional documents that make your brand look organised and credible to buyers.
It’s not just about bookkeeping, it’s about presenting yourself as a capable, reliable supplier. When your invoices, statements, and reports are clear and consistent, it reinforces professionalism that buyers value.
Turning your numbers into strategy, forecasting and growth made easy
Xero’s reporting features go far beyond simple profit tracking. They help you turn raw numbers into insights that drive growth.
You can:
Forecast future sales and identify seasonal patterns, essential for planning Christmas or summer ranges.
See which stockists are buying regularly and which have gone quiet, helping you prioritise follow-ups.
Track wholesale performance by category, product, or region to refine your strategy.
When you walk into a buyer meeting with last year’s data and a plan to increase their spend, you look prepared, confident, and professional. The data speaks for itself.
From chaos to clarity, one smart switch that pays for itself
Switching to Xero was one of the best business decisions I’ve made. It’s given me:
Simpler systems that save hours each month.
Clear visibility over cash flow and profitability.
The confidence to plan ahead instead of reacting.
More professional communication with my clients.
If you’ve been meaning to get your finances in order before the new year, now is the perfect time.
Making this one smart switch can completely change how you run your wholesale, freeing up energy to focus on product development, marketing, and sales.
And with the 90% off for 4 months offer through my affiliate link to Xero, it’s also incredibly affordable to get started.
Bonus, five quick steps to get started today
Sign up for Xero using the 90% off offer.
Connect your bank and set up your first bank rules.
Integrate your wholesale platforms like Shopify, Faire, or WooCommerce.
Import your customer list so you can track revenue by retailer.
Run your first report to set your wholesale sales target for the next month.
That’s it, you’ll immediately have a clear overview of where your business stands and what needs attention.
Running a wholesale business is hard enough without financial stress. Xero takes the guesswork out of your numbers so you can focus on what you do best, creating products retailers love.
If you’re ready to make your wholesale simpler, more profitable, and less stressful, this one switch is a brilliant place to start.
