top of page

Nurturing Authentic Relationships and Embracing Patience with David from Ricicle Cards

Updated: Oct 12, 2023

In this Let's Talk Shop episode, I spoke with David Nichols-Rice from Ricicle Cards about his inspiring journey in the creative industry. With his experience in wholesale and trade shows, David shared valuable insights about building authentic relationships, embracing patience, and the power of collaboration. In this blog post, we will highlight 3-5 key takeaways from David's audio, shedding light on the importance of these lessons for success in the business world.

1. Building Authentic Relationships:

David's success in the creative industry can be attributed to his ability to build authentic relationships with retailers. By consistently showing up and demonstrating commitment, David has nurtured trust and loyalty among his retailers. This emphasis on genuine connections not only strengthens partnerships but also opens doors for valuable feedback and collaboration opportunities. Through personal interactions and face-to-face networking, David has found that genuine relationships enhance authenticity and form the foundation for long-term success.

2. Embracing Patience:

Patience is a virtue fundamental to achieving success in any industry, and David underscores its significance in the creative business realm. David shared an important lesson he has learned over the years – it may take time for customers to make a purchase, sometimes even a year or two. As a small business owner, it is crucial to exercise patience and trust that with consistency and dedication, the right opportunities will present themselves. Whether it's waiting for the perfect stockist or nurturing a client relationship, patience is key in achieving goals and building a thriving business.

3. Leveraging Trade Shows and Collaboration:

Trade shows are an invaluable tool for marketing and networking within the creative industry. David's audio highlighted how trade shows have played an integral part in his journey. Attending these events allows him to meet a myriad of potential customers and collaborators in a condensed time period. David shared that trade shows have led to successful collaborations with larger retailers, expanding his reach and exposure. By viewing trade shows as an important aspect of the marketing budget and investing resources accordingly, small business owners can tap into endless possibilities and connect with key players in the industry.

4. Multiple Avenues for Marketing:

David's audio emphasized the importance of multiple avenues for marketing. While trade shows have proven fruitful, diversifying marketing efforts is crucial for sustained growth. David recommends incorporating email campaigns, social media engagement, and other forms of targeted marketing to engage with new stockists and consumers. These multiple avenues ensure that the brand reaches a broader audience and increases the chances of establishing valuable connections.

5. Knowing Your Strengths and Weaknesses:

Starting a business involves wearing multiple hats, and it is essential to recognize one's strengths and weaknesses early on. David shared his experiences with outsourcing tasks that were outside his expertise, such as accounting and product photography. By doing so, he was able to focus on what he does best while entrusting professionals to handle other aspects of the business. Balancing outsourcing and managing a startup budget is a crucial skill that enables entrepreneurs to maximize their productivity and creativity without compromising the quality of their offerings.


David shared valuable insights into building authentic relationships, embracing patience, and the power of collaboration in the creative industry. From his experiences in wholesale, trade shows, and product development, we have learned the importance of nurturing relationships, recognizing the value of patience, leveraging trade shows and multiple marketing avenues, and understanding our strengths and weaknesses. These key takeaways serve as valuable guideposts for any aspiring or established entrepreneur looking to thrive in the competitive world of business. By integrating these lessons into our own endeavors, we can pave the way for success, growth, and fulfillment.


bottom of page